Summary
In this article we will discuss What is Search Intent and SEO Whenever we search for any inquiry on any search engine like Google, Bing, Yahoo or any other search engine to get any information or to learn anything, our intention is true. Intent: What we want to search, and what information we want to get depends on us, so true intent can also be of many types, if you want to get any information related to a place, then you go to Google and search. Let’s get information about that place. If you visit somewhere, you will get complete details about that place’s location. Before going, our information is Intent. Information can be of thousands and lakhs of types.
Whenever we search for any information, we go to Google and go to the search engine, we see all the blog posts related to the information and there are websites, we can easily get the information from there, hence the search intent is determined in the same way. There can be many types of search intent like navigation intent, commercial intent, and information intent, our search intent can be of many types, some of which are as follows: There are some
Types Of Search Intent [ What is Search Intent and SEO ]
1. Navigational Intent
These intents mean that when we search anything online, our objective is to reach a specific website page or location, if someone is searching Facebook, then his navigation is to reach the Facebook website, and then in this, our Intent is confirmed. Suppose you are searching for Punjab National Bank, then your search is confirmed. The intent is your navigation. If you are searching for Punjab National Bank, then this meaning is confirmed. This is called navigation intent. Suppose you are in Mumbai. There are 6 factors of What is Search Intent and SEO
If you are going then you will search Delhi to Mumbai bus or cab, whatever your intention, in this navigation intent our intent is confirmed, and our intent is fixed, this does not happen in this, suppose you are searching Punjab National Bank and you are looking for a bank. Of Baroda, you saw it, you will not open it because your intent is fixed here at Punjab National Bank, if you are going to Mumbai then you will go to Mumbai only, which means navigation intent is confirmed in it.
2. Informational intent
Whenever we want to get any information from Google or any search engine, we intend to get the information here. A lot of searching is done in the information world because if you want any information then you go directly to Google or YouTube. But if you want to get information from the website in the form of a blog, then you go directly to Google or go to the search engine, then we call it information intent information.
It is searched a lot all over the world for any type of information. Maybe you can take information related to politics, you can take health-related information or if you are a student then you will take information related to your study. Whatever your line, whatever your purpose, you will take information according to that. When you search for any information on a search engine, all the websites related to it are shown to you. If you go there and get the information, then this is our information intent.
3. Commercial Intent
Suppose you are going to buy a product, then your intent here will be commercial intent. When a user or buyer buys a product, he looks at its review, looks at the comparison, looks at the amount, looks at the quality, and checks all this to make it commercial. Intent is called, suppose you go to buy a product, then first of all you see its reviews to see how people have reviewed this product and then you make a comparison. If you are going to buy a phone then there are some other phones at this rate.
You will also search and compare which one is the best among the two, then you will buy the same, after this you see the amount. When you go to see the amount of any product, it comes in commercial intent only, then after that, you see the quality of any product. Before buying, you look at the quality. If you are going to buy any clothes online, then you will look at the quality of the clothes. You will read about the quality of the clothes, and what description is written, then all such intentions are commercial intentions. Whenever you search for something which is related to a product or service, then all that search inquiry comes in commercial intent.
4. Transection Intent
Now you have searched for a product, you have seen the product properly, its quality, its amount, its reviews, after checking everything about it, what do you do after that, the transaction, you make the payment, suppose you buy any product on Amazon. If you go, after selecting the product, you get the option of adding to the cart and checkout, after that, you make direct payment, and then this is our transaction intent. In transaction intent, we do the transaction and make the payment.
5. Local Intent
Local intent means when we search nearby like we write Apple store near me on Google or we can search any such information, we can see which is in our local, suppose you go somewhere. After that you search there five a star hotel near me, all these intentions are there near me, and all those near me come in local intent. If you have any need or requirement, then first of all you will see it near me because nearby. It will be easy for you to go there and you can check its quality face to face, so we call all these intentions as local intentions.
6. Visual Intent
Visual intent is a crucial factor in SEO which tells what kind of visual content users prefer such as images, videos or infographics. With this, you can optimize your content and engage the audience better whenever a user searches for visuals. Visuals may include videos, images or even infographics, so their intent is fixed here, so by understanding the user’s intent, you can optimize your content well and also get a good rank. You can make your content viral on your blog or even on your website. There are six factors of What is Search Intent and SEO
Conclusion
I hope that after reading this entire blog, you will understand what is search intent. Most people try to understand search intent like a blogger or a YouTuber or any business or any education. It can be an institute, it can be any website, it tries to understand the user, it tries to understand the search inquiry of the user, what is the user searching, what the user needs more, and what are the needs more. Or what is being searched the most on Google, then he analyzes all these, after that selects the title for his blog and selects the content, then it is very important to understand the search intent because unless we understand the true intent. If we don’t understand, then how will we make our website viral?
When we do not know what the user is searching for, what is going on in trading, and what is the intent of the user, then how will we make our website viral? Therefore, understanding the search intent is very important. It is important to understand the user. It is very important to understand your audience. Whenever you write a blog, whenever you write a post or an article, first of all, you will research on what is the search intent of the user. If you are a blogger. So you must be posting only related to information, hence we have to see which information is being searched more by the user.
Suppose you write a political blog, if there are elections in it then what will be the most searched? At this time, elections will be searched the most, what will be going on in politics, elections, its results etc. All the updates of elections and all the news related to elections will be searched, so here you have to understand what is the search intent of the user, what is the information intent, so to understand all this you have to You will have to do a lot of research, you will have to do SEO and you will have to analyze, you will also have to understand your competitors. This was the theory of What is Search Intent and SEO
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